CD PROJEKT RED studio has entrusted us with the promotion of the add-on to the game "The Witcher 3: Wild Gon" entitled. "Blood and Wine". The creators of "The Witcher" liked our creations so much that they offered us to prepare materials for the next digital campaign of the Witcher card game "Gwent". The project was demanding, involving the realization of several thousand advertising materials in 8 languages and their adaptations in 11 markets.
Our task was to create about 2,000 static and animated digital formats that would not only effectively promote the new addition to the game, but most importantly be consistent with the Witcher universe.
The "Gwent" campaign had several iterations. First, we created key art to promote the game during E3 - the most important gaming event in the world.
The first campaign flight of the closed beta version of the game was created from the materials prepared for the event.
Six months later, we again supported CD PROJEKT RED in creating materials to promote "Gwent." This time it was a global campaign for the open beta version of the game. We produced the key art chosen by the client in 6 versions.
The creation proposed by our designers met with the appreciation of the creators of the "The Witcher" game, thanks to which we were commissioned to produce several thousand static and animated advertising formats. Initially, it was supposed to be a one-time project to promote a new addition to the game. As a result - we realized a global and multi-level digital launch of two CD PROJEKT RED games, the results of which fully met the client's expectations.
